Coprorate Entrepreneurship

CORPORATE ENTREPRENEURSHIP



“Corporate Entrepreneurship also known as Intrapreneurship is an organizational initiative to enhance innovative abilities of their employees”

CE is a process whereby an individual or a group of individuals, in association with an existing organization, create a new organization or initiate renewal of innovation within that organization.

Why corporate entrepreneurship:

From HR side:
A measure to retain well nurtured talent within the organizational talent

Remove the glass ceiling of personal growth
You can have a cake and eat it too situation

Business related benefits:

1.Cost related advantages to the business derived from outsourcing

Several fixed investments and costs will be shifted out of the organization in the process of a strategic outsourcing of processes
2. To be able to tap the internal energies and creativity :
This domain will be open to the internal entrepreneurs- the entrepreneurs within the organizations
3. This is a win-win situation to all
The company-

(i) is able to retain extraordinary and exemplary managerial talent within the orbit of the organization as they are still with the organization and doing what otherwise they are doing

(ii) Off- load the processes which could be outsourced and reduce costs to a considerable extent

(iii)In some cases derive the benefits of small enterprises- several incentives, concessions and benefits available to small enterprises

(iv) More resources to focus on core competencies as the out sourcable processes get outsourced to the Intrapreneurs

(v) Shifting threats of disruptive technologies or changes in external environment
Insulating the business from the threat of failure or the image related issues if the new product fails in the market.

This is seen in entertainment business particularly in film business- well known film companies/directors will not be doing totally new or off-beat films on the main banner instead they encourage their assistant directors/ co-producers financiers, distributors to try-out the new experiments and support the new ventures.

“The entrepreneur should not create clouds of overconfidence which blurs the realities and lead to failures which are deliberate”

Conditions that favor the blossoming of corporate entrepreneurship:

The dynamic and highly competitive business environment which demands constant innovations and ability to adapt to change

Creation and maintenance of conducive atmosphere by top management-

HR policies and practices
Physical facilities for experimentation
Incentives for innovation
Integrating intrapreneurship with career growth in organizations
Right training and development facilities
Incubation facilities for innovation


Role of B-Schools:

The roots of this lie in educational institutions particularly management institutions-

The B-Schools to inculcate the culture of making job creators rather than job seekers

Make Entrepreneurship and Intrapreneurship as a vital under current in the learning process by -
(i) designing core courses and specialization courses
(ii) Facilitating continuous interaction with successful entrepreneurs
(iii)Facilitate incubation centres
(iv)Networking with external support agencies
(v) Initiate steps to partner with leading companies and organizations which are promoting entrepreneurship development

There is lot of funding available from agencies like Department of Science and Technology and host of other government and non-government organizations
The present day business environment is highly conducive for entrepreneurship and intrapreneurial initiatives

Make best use of your two year training to be ready to become entrepreneurs and intrapreneurs.

All the best

MY PROFILE

DR. S.K.PRASAD – A PROFILE
Director
New Horizon Leadership Institute
(Approved by AICTE, Ministry of HRD, Govt of India
New Delhi)

Dr. S.K.Prasad- a Post-Graduate in Business Administration (MBA) from ANDHRA UNIVERSITY also obtained a Doctorate in Management faculty from the same university.


Dr.Prasad worked with All India Council for Technical Education (AICTE), New Delhi.

Dr. Prasad has over twenty years of teaching, research and administrative experience. He published over 20 articles, three books- Management of Small Scale Industries, Strategic Human Resource Management and Talent Management

He has guided over 250 MBA Projects ; 12 M.Phil theses and currently guiding 08 Doctoral scholars in the areas of Marketing, HR and Entrepreneurship

Positions held:
Chairman Board of Studies-MBA,
Member Academic Council
Member, Governing Council Adhiyamaan College of Engineering (Autonomous), Hosur, Tamilnadu
Member Board of Studies- Business Management, Andhra University
Member Board of Studies- Business Administration, Bangalore University
Member Board of Studies- MBA, Visveswariah Technological University

Academic Council Member, Bangalore University

Member Industrial Relationship Committee- Federation of Karnataka Chambers of Commerce and Industry
Member Advisory Committee, All India Manufacturers’ Organization (Karnataka State Board)
Member Organizing Committee, IT Professional Forum India
Member Educational Committee, Bangalore Management Association

Life Member, Indian Society for Technical Education
Life Member, Indian Society for Training and Development

First Convener, K-MAT the state level MBA Entrance Test conducted by the Karnatka Private Post- Graduate Association
Founder and Chairman, National Academy of Management and Entrepreneurship(NAME) - a national level professional platform set up to integrate entrepreneurship- entrepreneurship development and educational institutions working with the mission of institutionalizing entrepreneurship development in educational institutions.

Chief Editor- NAME- Journal of Entrepreneurship- the first electronic journal of Entrepreneurship India

Founder and Chief Mentor:
Edu Sys Technologies
Trainers Grid International
Market Intelligence Group


e-mail:
eskaypee27@rediffmail.com; nhlidirector@newhorizonindia.edu nhlidirector@rediffmail.com